"THIS IS IT are Andy Baker, Laura Bird, Rose Blake, Daniel Britt, Chan An Gee, Michael Knight, Nicos Livesey, Tom McCaughan, Azusa Nakagawa, Joseph Pelling and Becky Sloan and are collective of illustrators, animators, artist and designers.
Bad Things That Could Happen is a self explanatory film made up of seven short scenes. Playing with scale and bringing objects to life, the film creates a subverted world where the mundane becomes absurd. The exhibition space has been used to support the film, and give an insight into the process of making it." JAGUAR SHOES
This video is proof that a simple idea done well can be as affective as a complex one.
When I first watched this video, it was definitely the 'self-involvement ' which grab my attention.
I like the fact that the artists involved themselves in the animation, especially with the face expression.
I also really like the colours that were chosen, OBVS! They are my favourite colours of this season.
They also remind me me a little of the STUDIO XAG which has recently been interviewed by UAL .